Calling Time, After Time………

More than nine million cases of beers, wines and spirits (BWS) have moved through ASDA's global supply chain since Allport began the freight management of these key products.

Used by grocery retailers to create 'footfall', over 60% of BWS volumes are sold on promotion, which means that cycles are difficult to predict and volumes fluctuate dramatically. Volume spikes, set against fixed production and transportation capacity, present some very interesting logistical challenges!

Continual promotions and range changes, mean that ASDA buyers set fixed dates for imports to be available. The dozen personnel in Allport/ASDA's BWS Team work together to ensure that there is sufficient imported stock available to fill the shelves across all ASDA stores simultaneously, to ensure 100% on time delivery.

Recognising a year of consistent performance, the ASDA BWS Team have been awarded the "Most Improved Availability" award.

2007 has also seen the initiation of online collaboration with ASDA's suppliers through the roll out of Allport's supply chain visibility tool, LIMA - a single logistics information portal, from order placement to delivery into DC, that can be used to manage operations and enhance the decision making process.

Find out more about Allport's BWS Logistics services by contacting info@allport.co.uk

To find out more about Allport's BWS Logistics services, simply click here